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  • Writer's pictureDavid Raycroft

4 Reasons to Automate your Social Media Marketing

Social Media is so important now, but it can be daunting managing multiple accounts, making sure you post regularly, and keeping your content straight.

As a result, many businesses are turning to automation to help manage their social media content. Ironically, automating your social advertising can lead to a more personalized social media experience for your customers, making it easier to create meaningful connections and build loyal customer relationships. In addition, social advertising platforms help you focus on more important things, like marketing strategy and creative concepts.

Automating isn’t only about saving time, but managing resources and gaining better insights into how you are performing across platforms. It’s great for quick pivots — great social advertising means staying on top of trends: you should be able to respond instantly to a global phenomenon or a viral meme across different platforms.

Here are 4 reasons to use automation for your social media:

1. Automation is faster, making your brand more agile

The most obvious benefit of automation is speed.

2. Next-level advertising

Automation means you can create next-level advertising that keeps up with real-time, real-world changes.

3. Automation offers better insights

With better results, a smart marketing team also needs better insights.

4. It’s way more efficient

Finally, automation frees you up to try new things, work on strategic planning, and conduct better tests.

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