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  • Writer's pictureDavid Raycroft

5 Ways to Increase Sales with Digital Marketing

Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth, it is key to understand the following:

  • How much money should be spent on digital marketing?

  • Which tactics will provide the best return on investment (ROI)?

  • Which channels will help funnel in high-quality leads?

  • What can be done to foster the entire buyer experience?

  • How can success truly be measured?

No matter how small or large your business is, having a deep understanding of what happens when you implement your digital marketing strategy is critical to making better decisions that will yield positive results. As such, having the right tools, processes, and people in place will only help elevate your efforts to meet your other business objectives.

Here are 5 powerful digital marketing hacks that will help you increase sales now:

Create Stellar Content

The key to making content work for you in terms of gaining the awareness, leads, and sales you want is to make sure that you’re adding tremendous value. This means that the topics you write about and tips you put forth are actionable and consumed by your target audience. Remember, you are creating content for a marathon, not a sprint, so they should be focused on both short and long-term goals.

There is a multitude of content types you can consider. Here are a few of them:

  • Blogging - research topics that are actually being searched for, including hashtags that are being used by your target audience. Find a way to be a part of those conversations by writing thoughtful blog posts.

  • Infographics - visual content is easy to consume, so develop infographics as a way to drive engagement on your website, extend the time-on-site, and input a CTA (call-to-action) for people to inquire more about what you have to offer.

  • Guides - whether you choose to gate your content on your site or not, what’s more important is that the content is being leveraged successfully as lead magnets. You can do this without gating the content because inputting CTAs throughout the content pieces will still help you understand what drives engagement and what doesn’t.

Run Social Media Ads

Advertising on social media networks is a no-brainer. Social media sites allow you to narrow down specific personas, test multiple creatives and messages, and collect data to see what works best. Like any advertising strategy, make sure that you tie your social ads to their own landing pages and that the ad copy matches the landing page messaging. Additionally, consider the following:

  • Leverage your content assets to funnel in leads and inquiries.

  • Insure that messaging presents a clear problem and solution.

  • Create multiple creative assets to avoid ad fatigue.

  • Fine-tune and tweak as you go. In other words, focus on progress over perfection.

Develop strong Email Marketing

Once you have lead information collected from your website, the logical next step is to develop workflows that will nurture your leads. The key to making effective workflows is to map out the buyer journey and align your email strategy with that.

Here are some key tips to keep in mind as you develop yours:

  • Position the content around the lifecycle stages of your leads.

  • Segment and personalize.

  • Test out multiple subject lines and copy.

Good Digital Marketing vs. Great Digital Marketing.

Great digital marketing is about selling the solution for a clear problem and showing how you solve it. Remember, people buy from people, not companies. In other words, be authentic with your approach, and steer clear from base transactional sales.

Finally, continue to integrate both your intuition and the data you collect to help propel your business forward. Don’t look at digital marketing as just a 1:1 — money in and money out — solution. Rather, use the power of digital marketing to create awareness that will expand beyond just one single point of contact. Changing your perspective to this approach will help you keep the needs of your target customers top of mind, and in turn, support your growth initiatives.

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