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  • Writer's pictureDavid Raycroft

6 Tips for Managing a Social Media Campaign

Social Media can be one of the most cost effective marketing options in your outreach arsenal.

Having a digital strategy, including a website, leveraging apps and engaging in social media are increasingly replacing traditional media as a way to attract customers. As with any advertising campaign, and to be clear every post to Social Media is a form of advertising, your digital strategy should be relevant and re-enforce your brand messaging. The following tips are a good starting place when considering enhancing your online presence.

1. Who's Your Audience

You gotta know who you want to talk to before you start the conversation. This not only drives how you target your posts, but all aspects of the strategy. Are you trying to inform existing customers, attract new ones. Do they respond to humor, or is a more authoritative voice appropriate? Different audiences also frequent different networks. Instagram is younger than Facebook. Twitter is disposable, but often referenced by other media. LinkedIn is the most buttoned up of them all and may not serve consumer focused businesses at all.

2. What do you hope to accomplish

Building on who you are trying to reach, the question is what do you want from your Social Marketing efforts. Driving sales takes a different approach than building credibility.

3. Embrace Your Style


Self-reflection geared toward your brand identity and your businesses’ vision goes hand-in-hand with audience awareness; both are essential for successful strategic market-planning. Your company ethos can determine what digital directions you will take. Consider the following strategic elements you could manipulate or use based on personal appeal:

  • Website purpose

  • Social-media platform choice

  • Online-advertising targets

  • SEO content production

You stand to gain the most in the campaign by planning systematically and strategically. First work with a company that specializes in digital marketing and resource focus; companies such as Digital Space Marketing help you identify and implement the platforms and other digital resources that fit your company profile.

4. Create a Realistic Budget

The Viral post is a myth. That is not to say that some things don't go organically viral, but sitting back and crossing your fingers is not a media strategy

Next, work through your long-term budget provisions and immediate spending allowances. Note an ideal spending outlay that does not threaten your cash flow. Then, commit to how much beyond that ideal you would be willing to spend to gain the greatest cost-benefit outcome. These figures will help you further shape your digital marketing campaign specialists.

5. Target Ads to Social Media

Don’t leave the market-planning table until you fully grasp the reach of social media across the board. While you should not limit your advertising budget to one platform, consider foremost Facebook’s place in the global internet chain: Facebook pulls in nearly 2.5 million users monthly. Having access to this population bank is an asset, yet you can still narrow your target. Placing a Facebook Pixel, a piece of code, onto your website to measure visitors will help you assess how to focus your ads.

6. Set Up an Evaluation Schedule

Today’s audience is made up of consumers with shorter attention spans than those of previous generations. That circumstance is one of the downsides of the digital information revolution; with screen time, every link click or screen tap can bring a change-of-focus to an information consumer’s activity. What worked for your marketing once may become stale quickly. To address this, create a systematic process to evaluate your strategies so you do not miss opportunities.

Personal electronic devices have grown to become sources of information nutrition. Tap into that hunger by using social media to feed your brand to potential customers.

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