Small Business Saturday was started in 2010 as a response to Black Friday and Cyber Monday. Small Business Saturday happens on the Last Saturday in November and this year falls on Saturday November 28, 2020.
This year the event is more important than ever as Small Businesses have been struggling through the unprecedented upheaval caused by the Covid-19 crisis. Now more than ever it is important to be thoughtful about where and how your spend your holiday dollars.
Show your Love: Here are some suggestions on how consumers can support small business:
Online shopping is quick and easy for your favorite stores too, find out whether a local retailer offers the same item that you might buy from some Ecom Superstore. Independent bookstores, for example, can often order and quickly receive your selection. While you can get many things online, go for a walk, go into a store, keep your mask on and shop. Don't forget to shop local.
Help boost the signal for a business’s social media presence by “liking” your favorite independent shops on Instagram, Facebook, LinkedIn and Twitter. Write positive reviews, post photos and tag the businesses. And consider where else you might have influence like community newsletters lists and Nextdoor.
Store owners and the folks behind the counter are dealing with the same pressures as we all are. The easiest way to provide emotional support is to be kind, be patient and a pleasant "Thank You" is always appreciated.