Who's Your Audience?
Talk to your customers, find out what they want to know, and which social media they use.
Research online and learn which platform your consumer demographic prefers.
What's Your Goal?
Have a plan for each media with specific, measurable and attainable goals.
Review your progress against the goals, and adjust them as needed.
Be creative, test new things to achieve your goals!
Create Your Voice
Develop content that plays to the strength of each social media platform.
Vary the Length and tone of your message to fit the personality of each media type.
Choose Your Channel
Start with the Big 3
Facebook: Conversational, story telling with photos Twitter: Short, news-like blurbs Instagram: Photos with short explanations
Master the one that fits your customer best, then move on to others.
Smaller platforms can expand your reach to more targeted groups. They can be small but mighty - Pinterest, TikTok, NextDoor, YouTube, LinkedIn.
To Pay or Not to Pay
Targeted advertising on social media can deliver results with small expense.
Test some with a coupon or deal that helps you measure the results.
Evaluate, Improve, Repeat
Social Media is a conversation. Make sure you respond and speak to your followers.
Follow other local business accounts and business associations to stay current and learn about what's going on in your area.
And remember, have fun! It's contagious.